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BTA

UK GOVERNMENT PROCUREMENT

Public-sector buyer · United Kingdom

British Tourist Authority t/a VisitBritain/VisitEngland

British Tourist Authority t/a VisitBritain/VisitEngland is a UK public-sector contracting authority. This profile aggregates its public-record procurement — top suppliers, categories, recent awards, open tenders and expiring contracts.

Data period: 2023-07-31 to 2026-07-31Updated 2026-07-31

£12.7M

Total spend

41

Contract awards

35

Unique suppliers

£318K

Avg contract

According to ENKII, British Tourist Authority t/a VisitBritain/VisitEngland has awarded 41 contracts worth £12.7M to 35 suppliers between 2023-07-31 and 2026-07-31, at an average contract value of £318K, with the top five suppliers holding 71% of contract value.

Top suppliers

Top suppliers to British Tourist Authority t/a VisitBrita…

Top-five suppliers hold 71% of contract value — a concentrated market.

SupplierAwardsTotal value
Zoocha2£5.9M
Blackhawk Network EMEA Ltd.2£1.1M
Open Exhibitions2£990K
8 Million Stories Ltd1£668K
Mercer1£408K
Unit4 Business Software Limited1£379K
Oxford Economics Limited1£330K
Reed Exhibitions Limited2£254K
CIPHR Limited1£191K
Notified1£186K
Travel Link Marketing1£180K
Kubi Kalloo1£174K
Paradisus Playa del Carmen, S.A de C.V.1£169K
Dragon Trail International1£167K
Korn Ferry (UK) Limited1£156K
LINKEDIN IRELAND UNLIMITED COMPANY1£155K
ekosgen1£150K
Marin Business Center LLP2£148K
LNRS DATA SERVICES LTD2£105K
SOFTCAT PLC1£102K

Procurement categories

What British Tourist Authority t/a VisitBrita… buys

Common Procurement Vocabulary (CPV) breakdown of contracts awarded over the reporting period.

Provider services

72410000
3 awards£6.5M

Miscellaneous furniture and equipment

39150000
5 awards£1.3M

Presents and rewards

18530000
2 awards£1.1M

Market research services

79310000
4 awards£568K

Business and management consultancy services

79410000
3 awards£492K

Exhibition, fair and congress organisation services

79950000
5 awards£469K

Insurance services

66510000
1 award£408K

Financial analysis and accounting software package

48440000
1 award£379K

Hotel meeting and conference services

55120000
4 awards£288K

Research services

73110000
2 awards£222K

Systems and technical consultancy services

72220000
2 awards£207K

Programming services of packaged software products

72210000
1 award£191K

Non-residential property renting or leasing services

70220000
3 awards£162K

Specialist training services

80510000
1 award£155K

Networking software package

48210000
1 award£81K

Financial consultancy, financial transaction processing and clearing-house services

66170000
1 award£77K

Engineering-related scientific and technical services

71350000
1 award£60K

Software-related services

72260000
1 award£0

Recent contracts

Latest British Tourist Authority t/a VisitBrita… contracts awarded

The most recently published award notices on Find a Tender and Contracts Finder.

BTA21222 - Dubai Office Lease

Marin Business Center LLP · 2026-06-29

£96K

BTA2216 - Australia Mission 2026 Sydney - Venue Booking

The Lands by Capella PONTIAC LAND (AUSTRALIA) PTY LTD · 2026-06-26

£24K

BTA2214 GreaterTogetherLA (GTLA) 2026 Venue

Hyatt Dream Hollywood · 2026-06-26

£71K

BTA2217 - Australia Mission 2026 Melbourne - Venue Booking

W Melbourne · 2026-06-26

£24K

LinkedIn Learning

LINKEDIN IRELAND UNLIMITED COMPANY · 2026-05-13

£155K

BTA2211 PaloAlto Prisma VPN Service

SOFTCAT PLC · 2026-04-28

£102K

BTA2177 - Analytics 360 with GA4 Properties

Merkle · 2026-03-05

£112K

BTA2173 BTA Microsoft licences Procurement

SOFTWARE ONE UK LTD · 2026-03-02

£3.3M

BTA2173 BTA Microsoft licences Procurement

SOFTWARE ONE UK LTD · 2026-03-02

£3.3M

BTA2193 C1368 IPS Sponsored Questions Contract

OFFICE FOR NATIONAL STATISTICS · 2026-01-23

£82K

BTA2176 - Search engine optimization Marketing for VB and VW Web

8 Million Stories Ltd · 2026-01-13

£668K

BTA2146 Compensation Analysis and Benchmarking

Korn Ferry (UK) Limited · 2025-12-23

£156K

ITB Berlin 2026 VisitBritain Stand Space

Messe Berlin GmbH · 2025-12-09

£70K

BTA2171 Financial Planning & Analysis Platform

Unit4 Business Software Limited · 2025-11-11

£379K

C1349 BTA2167 Audience & Product Research

Kubi Kalloo · 2025-10-28

£174K

Anholt Nation Brands Index 2025

EARTHSPEAK LTD T/A ANHOLT & CO · 2025-10-17

£60K

BTA2162 - Destination Britain North America 2025

ILEANA ROMERO ARAUJO · 2025-10-03

£68K

BTA2116 - US Pension Scheme Actuarial Services

Mercer · 2025-10-03

£408K

BTA2160 Dubai Office Lease

Marin Business Center LLP · 2025-09-25

£52K

VisitBritain Amsterdam Office Lease

Regus Amsterdam BV · 2025-09-25

£14K

WANT TO WIN WORK FROM BRITISH TOURIST AUTHORITY T/A VISITBRITA…?

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Pipeline

Contracts expiring in the next 12 months

When these contracts end, British Tourist Authority t/a VisitBrita… typically re-tenders. SMEs preparing bids 3-6 months ahead win disproportionately often.

BTA1833 - eCommerce Warehouse

Expires: 2026-08-31

£3.0M

BTA1821 Provision of Gift Cards (electronic and physical)

Expires: 2026-09-30

£564K

BTA2005 IT Service Desk

Expires: 2026-09-30

£219K

BTA1821 Provision of Gift Cards (electronic and physical)

Expires: 2026-09-30

£564K

BTA1971 M365 SharePoint and Teams Transformation G-Cloud 13 Framework Agreement (RM1557.13)

Expires: 2026-11-12

£823K

BTA1995 India Business Contract

Expires: 2026-11-19

£77K

BTA2176 - Search engine optimization Marketing for VB and VW Web

Expires: 2026-11-23

£668K

BTA1969 Microsoft Azure Cloud configuration and Migration contract

Expires: 2026-12-03

£835K

BTA1857 - Project Management Software project

Expires: 2027-01-17

£90K

BTA2211 PaloAlto Prisma VPN Service

Expires: 2027-03-05

£102K

BTA1781 - Global Media Monitoring Services

Expires: 2027-04-24

£160K

BTA1922 Awards Management Software

Expires: 2027-07-31

£81K

Market analysis

Bidding into British Tourist Authority t/a VisitBrita… — what to expect

Supplier concentration and timing patterns that shape SME bid strategy.

71%

Top-5 supplier share

11d

Avg response window

12d

Median response window

23mo

Avg contract duration

Frequently asked

Common questions about selling to British Tourist Authority t/a VisitBrita…

How much does British Tourist Authority t/a VisitBrita… spend on procurement?

British Tourist Authority t/a VisitBrita… awarded 41 contracts totalling £12.7M between 2023-07-31 and 2026-07-31, working with 35 unique suppliers. Average contract value is £318K.

Who are British Tourist Authority t/a VisitBrita…'s top suppliers?

The largest suppliers to British Tourist Authority t/a VisitBrita… by total award value are Zoocha, Blackhawk Network EMEA Ltd., Open Exhibitions. The top five suppliers together hold 71% of contract value.

What does British Tourist Authority t/a VisitBrita… buy from suppliers?

British Tourist Authority t/a VisitBrita…'s procurement is concentrated in provider services, miscellaneous furniture and equipment, presents and rewards, alongside specialist categories. See the full CPV breakdown below.

How can my business bid for British Tourist Authority t/a VisitBrita… contracts?

British Tourist Authority t/a VisitBrita… publishes open tenders on Find a Tender and Contracts Finder. ENKII matches your business against live tenders, identifies certifications you'll need, and surfaces frameworks worth applying to. Free Readiness Score in 3 minutes.

What's the typical response window for British Tourist Authority t/a VisitBrita… tenders?

British Tourist Authority t/a VisitBrita… typically gives suppliers a median of 12 days to respond (average 11 days). Standard contract duration is around 23 months.

Continue reading

Related ENKII resources

Sources & methodology

How this profile is compiled

Analysed by ENKII · Updated 2026-07-31

This profile aggregates public-record procurement data published by the UK Government under the Open Government Licence v3.0. ENKII fetches, deduplicates, and aggregates source records; we don't edit the underlying facts.

Source portals

  • · Find a Tender (find-tender.service.gov.uk)
  • · Contracts Finder
  • · Spend Network
Full methodology — calculations, refresh cadence & caveats

Source records remain subject to Open Government Licence v3.0 attribution. ENKII doesn't warrant accuracy beyond the source portals' own publication.

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