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BTA

UK GOVERNMENT PROCUREMENT

Public-sector buyer · United Kingdom

British Tourist Authority t/a VisitBritain/VisitEngland

British Tourist Authority t/a VisitBritain/VisitEngland is a UK public-sector contracting authority. This profile aggregates its public-record procurement — top suppliers, categories, recent awards, open tenders and expiring contracts.

Data period: 2023-06-17 to 2026-06-17Updated 2026-06-17

£12.5M

Total spend

37

Contract awards

32

Unique suppliers

£347K

Avg contract

According to ENKII, British Tourist Authority t/a VisitBritain/VisitEngland has awarded 37 contracts worth £12.5M to 32 suppliers between 2023-06-17 and 2026-06-17, at an average contract value of £347K, with the top five suppliers holding 72% of contract value.

Top suppliers

Top suppliers to British Tourist Authority t/a VisitBrita…

Top-five suppliers hold 72% of contract value — a concentrated market.

SupplierAwardsTotal value
Zoocha2£5.9M
Blackhawk Network EMEA Ltd.2£1.1M
Open Exhibitions2£990K
8 Million Stories Ltd1£668K
Mercer1£408K
Unit4 Business Software Limited1£379K
Oxford Economics Limited1£330K
Reed Exhibitions Limited2£254K
CIPHR Limited1£191K
Notified1£186K
Travel Link Marketing1£180K
Kubi Kalloo1£174K
Paradisus Playa del Carmen, S.A de C.V.1£169K
Dragon Trail International1£167K
Korn Ferry (UK) Limited1£156K
LINKEDIN IRELAND UNLIMITED COMPANY1£155K
ekosgen1£150K
LNRS DATA SERVICES LTD2£105K
SOFTCAT PLC1£102K
STR GLOBAL1£82K

Procurement categories

What British Tourist Authority t/a VisitBrita… buys

Common Procurement Vocabulary (CPV) breakdown of contracts awarded over the reporting period.

72410000

72410000
3 awards£6.5M

39150000

39150000
5 awards£1.3M

18530000

18530000
2 awards£1.1M

79310000

79310000
4 awards£568K

79410000

79410000
3 awards£492K

79950000

79950000
5 awards£469K

66510000

66510000
1 awards£408K

48440000

48440000
1 awards£379K

73110000

73110000
2 awards£222K

72220000

72220000
2 awards£207K

72210000

72210000
1 awards£191K

55120000

55120000
1 awards£169K

80510000

80510000
1 awards£155K

48210000

48210000
1 awards£81K

66170000

66170000
1 awards£77K

70220000

70220000
2 awards£66K

71350000

71350000
1 awards£60K

72260000

72260000
1 awards£0

Recent contracts

Latest British Tourist Authority t/a VisitBrita… contracts awarded

The most recently published award notices on Find a Tender and Contracts Finder.

LinkedIn Learning

LINKEDIN IRELAND UNLIMITED COMPANY · 2026-05-13

£155K

BTA2211 PaloAlto Prisma VPN Service

SOFTCAT PLC · 2026-04-28

£102K

BTA2177 - Analytics 360 with GA4 Properties

Merkle · 2026-03-05

£112K

BTA2173 BTA Microsoft licences Procurement

SOFTWARE ONE UK LTD · 2026-03-02

£3.3M

BTA2173 BTA Microsoft licences Procurement

SOFTWARE ONE UK LTD · 2026-03-02

£3.3M

BTA2193 C1368 IPS Sponsored Questions Contract

OFFICE FOR NATIONAL STATISTICS · 2026-01-23

£82K

BTA2176 - Search engine optimization Marketing for VB and VW Web

8 Million Stories Ltd · 2026-01-13

£668K

BTA2146 Compensation Analysis and Benchmarking

Korn Ferry (UK) Limited · 2025-12-23

£156K

ITB Berlin 2026 VisitBritain Stand Space

Messe Berlin GmbH · 2025-12-09

£70K

BTA2171 Financial Planning & Analysis Platform

Unit4 Business Software Limited · 2025-11-11

£379K

C1349 BTA2167 Audience & Product Research

Kubi Kalloo · 2025-10-28

£174K

Anholt Nation Brands Index 2025

EARTHSPEAK LTD T/A ANHOLT & CO · 2025-10-17

£60K

BTA2162 - Destination Britain North America 2025

ILEANA ROMERO ARAUJO · 2025-10-03

£68K

BTA2116 - US Pension Scheme Actuarial Services

Mercer · 2025-10-03

£408K

VisitBritain Amsterdam Office Lease

Regus Amsterdam BV · 2025-09-25

£14K

BTA2160 Dubai Office Lease

Marin Business Center LLP · 2025-09-25

£52K

Land, Leisure and Tourism Show 2025

lamma limited · 2025-09-24

£11K

BTA2184 - The Meeting Show 2025 + SMU International 2026

Northstar Travel Media · 2025-09-24

£43K

VisitBritain Dubai Team Medical Insurance

SUKOON INSURANCE PSJC · 2025-09-24

£40K

China and Northeast Asia Mission (CNEA Mission 2025)

Travel Link Marketing · 2025-09-23

£180K

BIDDING AGAINST THESE SUPPLIERS?

See your match score against British Tourist Authority t/a VisitBrita…

ENKII scores your business against live tenders and identifies the certifications you need to compete with the suppliers above.

Pipeline

Contracts expiring in the next 12 months

When these contracts end, British Tourist Authority t/a VisitBrita… typically re-tenders. SMEs preparing bids 3-6 months ahead win disproportionately often.

BTA1833 - eCommerce Warehouse

Expires: 2026-08-31

£3.0M

BTA1821 Provision of Gift Cards (electronic and physical)

Expires: 2026-09-30

£564K

BTA1821 Provision of Gift Cards (electronic and physical)

Expires: 2026-09-30

£564K

BTA2005 IT Service Desk

Expires: 2026-09-30

£219K

BTA1971 M365 SharePoint and Teams Transformation G-Cloud 13 Framework Agreement (RM1557.13)

Expires: 2026-11-12

£823K

BTA1995 India Business Contract

Expires: 2026-11-19

£77K

BTA2176 - Search engine optimization Marketing for VB and VW Web

Expires: 2026-11-23

£668K

BTA1969 Microsoft Azure Cloud configuration and Migration contract

Expires: 2026-12-03

£835K

BTA1857 - Project Management Software project

Expires: 2027-01-17

£90K

BTA2211 PaloAlto Prisma VPN Service

Expires: 2027-03-05

£102K

BTA1781 - Global Media Monitoring Services

Expires: 2027-04-24

£160K

Market analysis

Bidding into British Tourist Authority t/a VisitBrita… — what to expect

Supplier concentration and timing patterns that shape SME bid strategy.

72%

Top-5 supplier share

11d

Avg response window

12d

Median response window

23mo

Avg contract duration

Frequently asked

Common questions about selling to British Tourist Authority t/a VisitBrita…

How much does British Tourist Authority t/a VisitBrita… spend on procurement?

British Tourist Authority t/a VisitBrita… awarded 37 contracts totalling £12.5M between 2023-06-17 and 2026-06-17, working with 32 unique suppliers. Average contract value is £347K.

Who are British Tourist Authority t/a VisitBrita…'s top suppliers?

The largest suppliers to British Tourist Authority t/a VisitBrita… by total award value are Zoocha, Blackhawk Network EMEA Ltd., Open Exhibitions. The top five suppliers together hold 72% of contract value.

What does British Tourist Authority t/a VisitBrita… buy from suppliers?

British Tourist Authority t/a VisitBrita…'s procurement is concentrated in 72410000, 39150000, 18530000, alongside specialist categories. See the full CPV breakdown below.

How can my business bid for British Tourist Authority t/a VisitBrita… contracts?

British Tourist Authority t/a VisitBrita… publishes open tenders on Find a Tender and Contracts Finder. ENKII matches your business against live tenders, identifies certifications you'll need, and surfaces frameworks worth applying to. Free Readiness Score in 3 minutes.

What's the typical response window for British Tourist Authority t/a VisitBrita… tenders?

British Tourist Authority t/a VisitBrita… typically gives suppliers a median of 12 days to respond (average 11 days). Standard contract duration is around 23 months.

Continue reading

Related ENKII resources

Sources & methodology

How this profile is compiled

Analysed by ENKII · Updated 2026-06-17

This profile aggregates public-record procurement data published by the UK Government under the Open Government Licence v3.0. ENKII fetches, deduplicates, and aggregates source records; we don't edit the underlying facts.

Source portals

  • · Find a Tender (find-tender.service.gov.uk)
  • · Contracts Finder
  • · Spend Network
Full methodology — calculations, refresh cadence & caveats

Source records remain subject to Open Government Licence v3.0 attribution. ENKII doesn't warrant accuracy beyond the source portals' own publication.

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